AR development

What is AR?

AR or Augmented Reality is a tool which you can use to smuggle virtual content into real spaces, whether it’s a smart business card, an interactive flyer, a poster or a map. The possibility of interaction between these worlds is almost endless, and only imagination can limit the AR content produced with a system that is typically built into a mobile phone app.

AR creates augmented reality using geolocation, and camera data. This fascinating experience is used not only for popular games, but also in medicine, or to add an interesting vibe to exhibitions, or for the real estate and furniture industry, showing the look of the house of the future.

Technologies

Marker based AR

In marker-based AR, augmented reality typically appears in a two-dimensional image, this is called a Marker (three-dimensional shape recognition solutions are also available today, but the software environment required for this is quite expensive). The markers are predefined in the application, and if the image is then placed in front of the camera, the predefined content is displayed on it.

The aspect ratio that appears is proportional to the size of the markers, meaning that for a marker placed on a billboard, a 3D car, a dog, or dancing soda bottle, for example, will be a hundred times larger than on a flyer.

Panorama AR/VR

A special but really popular version of augmented reality (as you can see from the projects) is Panorama AR. In this solution, the 3D model is placed around either the 360-degree panoramic image or even video (already in 3D thanks to new technologies) around the user, wherever they may be. Through the smartphone or tablet, the user feels as if they are in a special world that is only visible on the screen.

It could be inside a car, in the company headquarters or even in a virtual city.

GPS based AR

In GPS-based AR, 3D graphics, images, videos, and text are displayed at a specific point in the world, identified by GPS coordinates. In the application, these points are visible in the live image, a small map, or a radar view.

If the user is close enough to them, the contents will appear in the correct direction on the screen. Clicking on the screen may display additional information, but other interaction options are also available.